Roddy Ricch - Down Below [official Music Video] (dir. By Jmp) Direct

Directed by JMP (with cinematography by Mike Koziel), the video uses a moody, cinematic color palette—rich blues and sunset hues—to evoke the "cold nights" Roddy frequently references.

: Look for the striking shots of money falling from the sky over his old neighborhood, visually representing the abundance he once only dreamed of. Directed by JMP (with cinematography by Mike Koziel),

: The visuals capture the gritty reality of his come-up, featuring scenes in "project walls" and "county jail" that reflect the lyrics' themes of survival and perseverance. : Roddy highlights the moment he "had to

: Roddy highlights the moment he "had to go a new direction," trading the trap house for the lake house and buying his mother a Gucci purse to ensure she "ain't gotta stress it". Legacy & Impact

Are you interested in a or more info on the Feed Tha Streets II project?

: Produced by Avedon and the legendary Scott Storch , the track's melodic trap beat provides the perfect emotional backdrop for Roddy's introspective rhymes. Legacy & Impact