To eliminate the anxiety of car buying by providing a binding, combined quote for the new car price, trade-in value, and financing terms in a single, digital experience.

Based on best practices for modern car-buying services (as Zag is known for in partnership with companies like TrueCar), a "proper feature" must enhance transparency, ease of use, and financial certainty.

It streamlines the process, allowing consumers to leave when they want and skip long dealership waits.

Displays the true market value and lowest available dealer price for the new vehicle immediately.

Here is a proposed feature: Feature Name: Zag PriceLock Objective