Your Strategy Needs A Strategy -

Avoid the "classical trap" of applying 5-year plans to unpredictable markets.

Building on the principles from the Boston Consulting Group (BCG) , a strategy is only effective if it matches your environment. The "Strategy Palette" framework identifies five archetypal approaches based on three factors: , malleability , and harshness . 1. Classical: "Be Big"

Achieve a sustainable competitive advantage through scale and optimal market positioning. Goal: Efficiency and scale. 2. Adaptive: "Be Fast" your strategy needs a strategy

If you lead a large organization, you likely need to apply different strategies to different business units simultaneously. If you'd like to dive deeper, let me know: Which industry are you focused on? Are you dealing with a startup or an established firm ? Is your market stable or undergoing heavy disruption ? Your Strategy Needs a Strategy - Boston Consulting Group

Stable environments where you can forecast the future but cannot easily change the industry structure. Avoid the "classical trap" of applying 5-year plans

Mold the industry to your advantage by coordinating with a platform of partners and other players. Goal: Influence development in your favor. 5. Renewal: "Be Viable"

Unpredictable environments that you can influence. This often involves high-growth industries with nascent standards. and harshness .

Predictable environments that are also "malleable"—meaning you have the power to create a new market or disrupt an old one.