: He interacts with a mysterious, hooded figure known as "Gekyume"—a word X invented meaning a "different state" or "next" universe of thought. This figure acts as a guide, pushing him to "spread love" and "change the overall cycle of energy".
For fans and critics alike, the video is more than just a music visual; it is a final, eerie letter from an artist who seemed to be anticipating his own end while desperately trying to evolve. XXXTENTACION - SAD! (Music Video)
Written and creative-directed by XXXTENTACION (Jahseh Onfroy) before his passing, the video depicts him attending his own funeral. The central conflict arises when his "old self"—representing his troubled past and negative energy—rises from the casket to attack him. Key themes explored in the video include: : He interacts with a mysterious, hooded figure
: The Official Music Video has surpassed 1 billion views on YouTube. : Following its release, "SAD
: Following its release, "SAD!" jumped over 50 spots to hit No. 1 on the Billboard Hot 100 , making X the first artist to achieve a posthumous No. 1 since The Notorious B.I.G. in 1997.
The song and video achieved massive success, cementing X's legacy in the "emo rap" subgenre.
