This is the primary driver for 39% of all smartwatch use cases. Users often buy to track metrics like VO2 max, heart rate, and sleep quality.
Usage is highest among Millennials (25%) and Gen Z (24%), while adoption among Boomers is roughly 10%. However, adoption among those 65+ reached 14% in 2025, driven by safety features like fall detection. who buys apple watches
Almost one-third of iPhone users also own an Apple Watch, valuing the ecosystem's seamless interoperability. This is the primary driver for 39% of
