If you’re spending $50+ on a bra, keep it out of the dryer. Heat destroys the elastic fibers that provide support.
If you want something you can wear for 12 hours without thinking about it, these brands lead the pack in "second-skin" technology. where to buy good lingerie
This New Zealand-based brand focuses on "lingerie for women who wear lingerie as a love letter to themselves." It’s un-retouched, artistic, and very comfortable. If you’re spending $50+ on a bra, keep it out of the dryer
Known for their minimalist aesthetic, Cuup focuses on unlined bras that support your natural shape rather than forcing it into a mold. Their sizing system is notoriously consistent. This New Zealand-based brand focuses on "lingerie for
Rihanna’s line is the undisputed champion of inclusivity. From bright neon colors to edgy cut-outs, they offer a massive range of sizes (up to 4X/46DDD) at an accessible price point.
These are the "holy grail" brands for larger cup sizes (D through K). They offer incredible structural support without looking like "grandma bras."