Automated buying applied to traditional broadcast and cable schedules using set-top box data to insert relevant ads into live feeds.
Content delivered via the internet to smart TVs or devices like Roku and Apple TV. This makes up roughly 75% of all CTV transactions today. what is programmatic tv buying
Programmatic TV buying is the automated, data-driven method of purchasing and placing television advertisements across streaming and traditional channels. Automated buying applied to traditional broadcast and cable
When a viewer starts a stream on a service like Hulu or YouTube TV, an automated signal is sent to an Ad Exchange . what is programmatic tv buying