Travel.rakuten.com/ (2025)

Rakuten Travel is a premier online travel agency that has transformed the way travelers explore Japan and beyond since its inception in 2001. As a subsidiary of the global Rakuten Group, the platform leverages a massive ecosystem of over 1.6 billion members to provide a comprehensive suite of travel services, ranging from hotel bookings to unique local experiences.

The cornerstone of the platform is its unparalleled selection of Japanese accommodations. It offers the country's broadest range of listings, including modern city hotels and traditional ryokans—Japanese inns known for their focus on "omotenashi," or heartfelt hospitality. To assist users in making informed choices, the site features the "Rakuten Travel Award," which recognizes accommodations for outstanding service, and a "Japan Quality" certification for those that best embody traditional hospitality. travel.rakuten.com/

Specific ** ryokan recommendations** based on your destination How to maximize for travel discounts Current seasonal promotions or early-bird deals What part of your trip are you focusing on right now? Rakuten Travel is a premier online travel agency