Search - Trademark

The primary goal of a trademark search is to identify "likelihood of confusion." This occurs when a new mark is so similar to an existing one that consumers might mistakenly believe the products or services come from the same source. A comprehensive search looks for: : Identical marks used for similar goods.

: Checking databases in all 50 states, as brands can hold valid state-level registrations without a federal one. trademark search

: Names that sound the same even if spelled differently. The primary goal of a trademark search is

The Essential Gateway: Why Trademark Searches Define Brand Success : Names that sound the same even if spelled differently

: Investigating "unregistered" marks in use. Under U.S. law, a business can gain trademark rights simply by using a mark in commerce. These can be found through business directories, social media, and industry publications. The Risk of Neglect Search our trademark database - USPTO