The Lexus: And The Olive Tree

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In The Lexus and the Olive Tree , Thomas L. Friedman explores the tension between global capitalism (the Lexus) and local traditions (the Olive Tree) in the modern era. The book describes a "golden straitjacket" of economic policies mandated by global, competitive markets. It argues for balancing technological progress with the need for cultural identity. The Lexus and the Olive Tree