: It incorporates CCTV footage and blurry VHS frames to create a raw, mysterious feel.
Created by long-time collaborator , the choreography intentionally blurs gender boundaries.
Taemin ’s music video, released on October 16, 2017 , is widely considered a watershed moment in K-pop that redefined male performance by embracing androgyny and fluid movement. Directed by High Quality Fish , the MV creates a sultry, urban aesthetic through its use of rain-slicked streets, dim lighting, and camera angles that evoke a sense of voyeurism. Core Aesthetic and Vision