Competitive advantage comes from internal assets that are Valuable, Rare, Inimitable, and Non-substitutable ( VRIN ).
Viewing an organization as a Complex Adaptive System (CAS) . Small changes can lead to massive shifts (the Butterfly Effect). Strategic Management and Organisational Dynamic...
Focuses on the "Rational Model"—Analysis (SWOT, PESTEL), Choice, and Implementation. It assumes the world is predictable. Competitive advantage comes from internal assets that are
