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Fresh produce is a "strategic necessity," responsible for roughly 11% of total store sales and serving as a major traffic driver.

Pre-cut, pre-washed, and value-added produce is rising in popularity for busy consumers seeking convenience. Fresh produce is a "strategic necessity," responsible for

Produce is weathering inflation better than other categories, with shoppers prioritizing quality over low-priced canned/frozen alternatives. Fresh produce is a "strategic necessity

The produce section is often the first thing customers see, setting the tone for the entire store's perceived freshness and quality. Fresh produce is a "strategic necessity," responsible for

Because shoppers equate produce with healthy, high-quality choices, a vibrant department encourages spending throughout the rest of the store.

While still a smaller percentage of total sales, organic produce volume is growing faster (5.4%) than conventional (2.9%). Merchandising & Display Best Practices