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Fresh off the legacy of Horsin' Around , BoJack is desperate to be seen as a "serious artist." He has teamed up with Cuddlywhiskers, a Harvard-educated neurotic, to create something edgy, avant-garde, and profoundly depressing. The original pilot is a black-and-white existential nightmare where BoJack stares into a mirror for twenty minutes.
BoJack tries to fight it, but the lure of a "hit" is too strong. He lets them add a wacky neighbor. He lets them add a laugh track. By the time they reach tape night, the show is a bloated, nonsensical mess of toilet humor and forced cynicism. [S3E2] The BoJack Horseman Show
"BoJack, honey," Princess Carolyn sighs, her eyes darting between her ringing phones. "The network doesn't want high art. They want the horse who says 'Whaaaat?' and slips on a banana peel. We need to find a middle ground before they pull the plug." Fresh off the legacy of Horsin' Around ,
Princess Carolyn checks her Blackberry. "The reviews are in, BoJack. One critic called it 'the end of television.' Another just posted a picture of a dumpster fire." He lets them add a wacky neighbor
On the night of the premiere, BoJack sits in his mansion, surrounded by "friends" he barely knows. The title card flashes: The BoJack Horseman Show .
"It’s about the emptiness of fame, Princess Carolyn!" BoJack shouts, nursing a scotch. "It’s high art!"
Enter the network executives. They hate the mirror. They hate the silence. They want "attitude." They want "edge" that appeals to teenagers who buy sugar-frosted cereal. Under pressure, the show begins a slow, agonizing transformation. The black-and-white film is replaced with neon lights. The existential dread is swapped for a catchphrase: "Wassup, bitches!"