Uses software like SPSS or Excel to perform descriptive (means, frequencies) or inferential (t-tests, regressions) statistics.
Since you usually cannot study an entire population, you must select a sample: Research Methodology
Focuses on objective reality, usually leading to quantitative data. Uses software like SPSS or Excel to perform
Analyzing existing data (Literature reviews, archival records, census data). 5. Sampling Strategy frequencies) or inferential (t-tests
Every member has a known chance of being selected (Random, Stratified). This reduces bias.
Research methodology is the systematic approach used to collect and analyze data to ensure the findings are valid, reliable, and replicable. It isn't just about the methods (the tools); it’s about the philosophy and logic behind why specific techniques are chosen.