If you’re a bakery, say "Looks like that cookie crumbled." If you're a tech firm, use "Error 404: Page not detected."
A Search Bar , a "Go Home" button , and a list of Popular Links . 2. The Playful/Witty Approach (Best for Brand Voice) Use a bit of humor to diffuse the frustration. Headline: "404: You’ve ventured into the void."
Acknowledge the slip-up, but give them an immediate way out.