To create a helpful "feature" within this context, the following enhancement——could significantly improve the user experience by moving beyond just identifying what to avoid. Proposed Feature: Ethical Alternative Finder
: Rather than just a "yes/no," the app provides transparent sources and explanations for why a brand is listed. No, thanks
: When a product like a specific brand of soda is scanned and flagged, the feature displays 3–4 "Safe" alternatives available at that same retailer. To create a helpful "feature" within this context,
: Allows users to filter alternatives based on specific ethical criteria, such as "Eco-Friendly," "Fair Trade," or "Cruelty-Free". Existing Core Features : Allows users to filter alternatives based on
While the current app alerts users to brands they may wish to boycott, it often leaves them in the store aisle without an immediate solution. A "helpful feature" would be an that triggers immediately after a "No Thanks" alert.
: Uses GPS to suggest products known to be in stock at your current location, preventing the frustration of searching for obscure ethical brands.
: Uses your smartphone's camera to instantly identify if a product is on a boycott list.