The track's release was supported by a massive global marketing push.
: The track’s polished sound is credited to Wesam Abdel Munem , who served as the sound designer, mastering engineer, and mixing engineer. The Visual Spectacle: Filming in the UAE The track's release was supported by a massive
While early reports suggested a shoot in Morocco, the video was primarily filmed over three days in the . Global Recognition and Chart Success : The music
The 2020 collaboration between Egyptian megastar Mohamed Ramadan and international Congolese-French rapper Gims stands as a landmark "Afro-Arab" crossover. Blending Arabic pop charisma with urban Afro-pop sounds, the track became an instant global anthem, amassing over 218 million views on YouTube as of early 2026. Behind the Scenes and Production who served as the sound designer
: Coinciding with the release, Ramadan received the prestigious UAE Golden Card visa , granting him 10-year residency—a recognition shared by other global icons like Cristiano Ronaldo. Global Recognition and Chart Success
: The music video was directed by Hossam L Hossainy , with creative direction from Islam “ISMO” Mohamed.
: Gims revealed in interviews that he first met Ramadan at a music festival in Marrakech, though the song itself had been recorded some time before its release.