The official music video, directed by and produced by Albion Films , serves as a visual extension of these lyrical contradictions. Chuchkov constructed two distinct "visual frames" to represent the narrator's state of mind:
This duality mirrors the song's production—Monoir’s signature deep-house-inflected pop provides a "nighttime" groove, while Marinova’s clear, powerful pop vocals bring the "daytime" brightness. Impact and Evolution Mihaela Marinova - Need You (by Monoir) [Official Video]
: A daylight setting that is "smiling and positive," representing the tangible, everyday reality. The official music video, directed by and produced
: A nighttime environment described as "populated with the fabulous fantasy of Mihaela". : A nighttime environment described as "populated with
Released in December 2021, represents a sophisticated intersection of Balkan pop and international electronic sensibilities. The track was born from the Sofia Songwriting Camp in Borovets, a creative hub where Marinova collaborated with Romanian producer Cristian Tarcea (known as Monoir ) and Bulgarian author Vitali Ezekiev . This partnership highlights Virginia Records' and Thrace Music's strategic push to launch Marinova’s music in over 12 countries, including Turkey, Russia, and Canada. Lyrical Themes: The Tug-of-War of Desperate Love
Lyrically, the song navigates the emotional turbulence of a fragmented relationship. Marinova’s vocals oscillate between vulnerability and a rhythmic, almost hypnotic obsession.
: The narrator acknowledges the love is "bad," yet pleads for a return to how things were "before," capturing the universal conflict of wanting to escape memories while simultaneously begging for their return. Visual Storytelling: The Duality of Reality and Fantasy