– An AARP article on how matures are influencing the workforce and the increased focus on protecting seniors from financial exploitation.
– Pew Research Center explore public opinion on life expectancy and the desire to "age in place" (living at home rather than in a facility). Marketing & Economic Power matures from usa
– Offers strategic advice on using clear, respectful messaging and avoiding "youth-first" gimmicks when targeting mature consumers. Healthcare & Finance – An AARP article on how matures are
Depending on whether you are looking for demographic data, marketing insights, or lifestyle information, here are several highly useful articles regarding the "matures" demographic (primarily adults aged 50–65+) in the USA. or lifestyle information