: Creating custom audiences from existing customer lists or website traffic, and developing lookalike audiences to find new potential customers.

: Using A/B split testing and bottleneck analysis to identify performance issues and scale profitable campaigns. Learning Methodology

: Crafting compelling ad visuals and copy using tools like Canva, while ensuring brand consistency and authenticity.

: Defining clear objectives (e.g., awareness, lead generation, or sales) and using the Ads Manager to organize ad sets and creative assets.