Leading Digital: Turning Technology Into Busine... -

In the modern economic landscape, "going digital" is no longer a luxury reserved for Silicon Valley startups; it is a survival mandate for the 90% of the economy operating in traditional industries. In their seminal work, Leading Digital , George Westerman, Didier Bonnet, and Andrew McAfee argue that true digital transformation is not about purchasing the latest gadgets, but about fundamentally reimagining how a business operates and delivers value. To achieve this, companies must strive for , a state reached by balancing two critical dimensions: Digital Capability and Leadership Capability . The Two Pillars of Digital Mastery

This refers to where a company chooses to invest its technological resources. The authors identify three primary areas for these investments: Leading Digital: Turning Technology into Busine...

Leaders must define a clear, transformative ambition that goes beyond incremental improvements. In the modern economic landscape, "going digital" is

This is the ability to drive change through the organization. Without strong leadership, digital investments often become a "cacophony" of uncoordinated projects. Key components include: The Two Pillars of Digital Mastery This refers

Digital Transformation and Innovation: The Influence of ... - MDPI

Digital mastery is not achieved through technology alone; it requires a synchronized act of intentional leadership and technological implementation.