: It is designed to feel "unfamiliar," leaving attendees questioning the reality of the performance and its technology [33].
refers to two major elements in the dark, industrial world of electronic artist KLOUD : the breakout 2019 single "The HIVE" [10] and the subsequent live immersive experience saga "HIVE" [1, 33]. 1. The Music: "The HIVE" (2019 Single) KLOUD - The HIVE
: Directed by Brad Wong with VFX by Timo Helgert, the Official Music Video features high-budget visual effects that emphasize a robotic, dystopian aesthetic [29]. 2. The Live Experience: HIVE (Live Event Series) : It is designed to feel "unfamiliar," leaving
: Available on Spotify [14], SoundCloud [2], and YouTube Music [13]. and YouTube Music [13].