In early 2013, the arrived at Best Buy as a "big-screen bargain," offering an immersive 60-inch experience for those not yet ready to jump to the high costs of 4K. The Unboxing Experience

: Top-notch performance for 1080p content.

For many owners, the first "wow" moment came from the . One reviewer recalled being so startled by a rainy scene in a 3D movie that they checked their ceiling for leaks. The TV also featured 2D-to-3D conversion , allowing users to add simulated depth to standard broadcasts.

: While it provided deep contrast, some users noticed "cloudy" or hazy areas in very dark scenes, a common trait of the technology at the time. The Early "Smart" Era