PTC Velocity is a Sales Enablement Platform, powered by SAVO Group. The goal of this project was to revamp the web UI and navigation that result in better user experience.
User Research • Prototyping • UI Design • UI Development


Though its purpose is to enable better sales process, PTC Velocity’s bad UI and poor content organization were not tailored to fit the needs of our daily users, the sales reps and partners reps.
We knew the website refresh needed to start from home. The old homepage did not serve much of its purpose. Randomly placed announcement banners and unclear buttons on top made the homepage to look confusing.
With the this project, we wanted to accomplish following goals:


To learn more about our users’ experience with the current site, we conducted user interviews and usability testing. Based on the feedbacks we collected, we were able to identify 3 major user behavior using this platform.
“When I go into Velocity, I care more about information design than pretty looking UI. As long as I can find contents as quickly as possible, the better.”
Many users struggled navigating through pages to find the right content. We needed to find the best way to make their discovery experience easy and seamless.

The design process consisted of card sorting, information architecture, task flows, and creating low-fi/high-fi wireframes.



It recovers messages, contacts, call logs, calendar events, photos, videos, and app data.
iMobie PhoneRescue for Android serves as a highly capable safety net for digital asset recovery. Its read-only scanning methodology makes it a safe tool that will not brick or damage device data. However, users should download the software recognizing that it is a paid recovery utility with a free scanning trial, rather than a completely free application. PhoneRescue for Android - Recover Your Files iMobile PhoneRescue for Android Free Download
To understand how PhoneRescue works, one must look at how it interacts with the physical Android device. It recovers messages, contacts, call logs, calendar events,
To use the software, a user must download the desktop client onto a Windows or Mac computer. They must then connect their Android device via USB and manually enable "USB Debugging" via the Android Developer Options menu. However, users should download the software recognizing that
However, the free tier does not allow actual data extraction or restoration. To move the files from the phone to a computer or back onto the device, the software requires a premium license key. Prices generally vary depending on whether the user selects an annual subscription or a lifetime purchase plan. ⚖️ Conclusion
The software can perform basic scans on unrooted devices, but it utilizes deeper customized scanning if a device is rooted to pull data from secured system sectors.
The software scans the device using read-only procedures. This design choice is critical because it ensures that existing files are not overwritten or corrupted during the search for deleted data.
There is never a perfect design! We had a lot of positive feedbacks from our users with the redesign. Users were satisfied with cleaner UI and improved navigational experience.
However, even the new design could not satisfy our users 100%. As they continued using the tool, they faced with new sets of problems. I learned how important it is to never get fully satisfied with the design decisions and the continue the effort of iteration, which should not be an option but a habitual routine.