The paper "The Role of HTML5 and CSS3 in Creating Optimized Graphic Prototype Websites" analyzes how modern web specifications are used to generate high-quality user interfaces and graphic prototypes.
In web development, "skinning" a site involves separating content from presentation, a standard established by the World Wide Web Consortium (W3C). Understanding Web Standards: HTML, CSS, and JavaScript Html & Css - Webskinz
If you are looking for formal papers on these topics, the following resources provide in-depth analysis: The paper "The Role of HTML5 and CSS3