: Visit the Amazon Gift Card Store and select an Email or Text Message gift card .
: Amazon requires a backup payment method (credit/debit card) on file, even if the gift card covers the entire cost. Alternative: Amazon Household (Sharing Benefits)
They then visit their Prime Membership settings and select the option to for their next renewal or new sign-up. how to buy amazon prime membership as a gift
: Both adults must agree to share payment methods, meaning they can see and use each other's stored credit cards. Summary of Discontinued Features How to Gift an Amazon Prime Membership: Easy Guide
As of early 2026, Amazon has officially discontinued the program . While some legacy help pages or third-party guides may still mention a "Gift of Prime" landing page, users attempting to use that specific feature are typically met with notices stating it is no longer available or redirected to general gift card options. : Visit the Amazon Gift Card Store and
: Determine the cost of a one-year Prime subscription. As of 2026, the base price is $139, but you must account for local sales tax based on the recipient's location.
Since you can no longer buy a "Prime Gift" product directly, follow these steps to provide a friend or family member with the funds for a subscription: : Both adults must agree to share payment
: Enter the calculated amount and the recipient's email address. You can include a personalized message explaining that the gift is intended for their Prime membership. Recipient Redemption :