Sports tourism, experience-based marketing, sustainable hospitality Alternative Interpretation: Freddie van Mierlo HUP Hotel - Mierlo - Book a MICHELIN Guide Hotel
: The hotel utilizes a "sports-inspired" interior design—using ball courts and playing fields as motifs—which aligns with academic frameworks that suggest modern hotels must act as "experience platforms" rather than just a place to sleep. 2. Relevant Academic & Industry Themes hotel mierlo
HUP is often used as a case study for . It identifies as the "sportiest hotel in the Netherlands". It identifies as the "sportiest hotel in the Netherlands"
While there isn't a single definitive academic "paper" titled "Hotel Mierlo," the location and its specific business model are frequently cited in research regarding the , specifically the shift toward "lifestyle" and "experience" hotels . 1. The "Sportiest Hotel" Concept The "Sportiest Hotel" Concept