• Brand guidelines
  • Visual toolbox
    • 1. Logo
      • 1.1 Primary logo
      • 1.2 Secondary logo
      • 1.3 Construction
      • 1.4 Clear space
      • 1.5 Sizing
      • 1.6 Placement
      • 1.7 Social media
      • 1.8 Contrast
      • 1.9 Sign logos
    • 2. Colours
      • 2.1 Primary colours
      • 2.2 Secondary colours
      • 2.3 Tertiary colours
      • 2.4 Hierarchy
      • 2.5 Contrast & combinations
      • 2.6 Expression
    • 3. Typography
      • 3.1 Primary typeface
      • 3.2 LL Brown Latin
      • 3.3 LL Brown Inline
      • 3.4 Settings
      • 3.5 Expression
      • 3.6 Key numbers
      • 3.7 Bullet lists
      • 3.8 Replacement typeface
    • 4. The Ribbon
      • 4.1 Versions
      • 4.2 Cuts
      • 4.3 Design system
      • 4.4 Incorrect use
      • 4.5 Expression
    • 5. Graphics
      • 5.1 Style
      • 5.2 Categories
      • 5.3 User interface icons
      • 5.4 Branded Icons
      • 5.5 Pictograms
      • 5.6 Mono colour
      • 5.7 Multi colour
      • 5.8 Illustration
    • 6. Photography
      • 6.1 Overall image style
      • 6.2 Sympathetic and inclusive
      • 6.3 Human and believable
      • 6.4 Spacious and warm
      • 6.5 Do's and Don'ts
    • 7. Grid & Layout system
      • 7.1 The Castellum grid
      • 7.2 Versions
    • 8. Motion graphics
      • 8.1 Logo reveal
      • 8.2 Ribbon reveal
      • 8.3 Icon animation
      • 8.4 Number animation
      • 8.5 Grid motion
      • 8.6 Name and title
  • Guidelines
    • Applications
    • Sign manual
      • 9.1 Guidelines all signs
      • 9.2 Exterior signs
      • 9.3 Interior signs
    • Digital signage Playipp
    • Workwear
    • Car foiling
    • Floor plans
    • Writing rules
    • Tone of voice
      • Tonalitet - SV
      • Tone of voice - ENG
    • Collaboration with other stakeholders
    • Projects
    • On site Communication
    • Recycling and Waste rooms
    • Bicycle rooms
    • Elevator designs
• Downloads
• Log in

Hjmo-369.mp4 May 2026