: Transitions from the vibrant glitters of previous seasons to more muted, emotional looks for Season 3.

Half Magic was born from the global "#euphoriamakeup" movement to make high-level, creative artistry accessible to everyday users.

Half Magic: Vegan, Cruelty-Free Makeup from Euphoria's Donni Davy

The makeup brand , founded by Euphoria ’s lead makeup artist Donni Davy , has recently launched an official Euphoria collection to coincide with the show's season three premiere. This collection is described by Davy as a "love letter" to fans, featuring iconic elements like film stills, script annotations, and shade names that pay homage to the series. Key Collection Details