H.E.R. has described the song as a product of a "hopeless romantic" phase, written during a time when she was crushing hard on someone and living in a "fantasy" state.
The official music video for by H.E.R. is a whimsical and intimate visual representation of romantic devotion. Released on October 13, 2017, the video served as a standout visual for her critically acclaimed EP, H.E.R. Vol. 2 . Visual Narrative and Aesthetic H.E.R. - Every Kind Of Way (Official Video)
The storytelling incorporates scenes with different couples—including same-sex relationships—to illustrate that love exists in "every kind of way". is a whimsical and intimate visual representation of
In a stylistic tease, the video ends with the singer turning toward the camera, only for the clip to cut away before her face is fully visible. Artistic Direction H.E.R. - Every Kind Of Way (Official Video)
Key scenes feature H.E.R. in a bedroom setting with a lover, emphasizing the song's "bedroom-ready" and soulful atmosphere.