In Helluva Boss , (often stylized as ESO ) is not a character, but rather a prominent background brand and easter egg appearing throughout the series. It is a parody of real-world gas station brands (specifically Esso/Exxon) and is primarily associated with the series' setting in Hell. Brand Appearance and Role
The brand exists within , located in the Second Circle of the Pride Ring . Like many other background elements in the show created by Vivienne Medrano (VivziePop), ESO serves to make the environment of Hell feel like a gritty, commercialized parody of modern human society. Other Possible Meanings Eso (Helluva Boss)
: Fans occasionally use shorthand for episodes, though "ESO" does not directly match any currently released episode titles (like "Seeing Stars" or "Oops"). The Elder Scrolls Online: ScareCrew Report In In Helluva Boss , (often stylized as ESO
: Because the main characters of the Immediate Murder Professionals (I.M.P) frequently travel between Hell and the human world using their van, they are often seen near or utilizing Hell-based infrastructure like ESO stations. Context within Helluva Boss Like many other background elements in the show