| Founder of The Flourish Market & Small Business Coach

At The Flourish Market , I decided to "zig when others zag." Here is how you can stop chasing sales and start building a business that actually thrives. 1. Zig When Everyone Else is Zagging

When you sell products with a purpose—products that help women feel less alone or support social change in their communities—you build an army of brand advocates, not just shoppers. 3. Hire Help Before You Can "Afford" It

It feels like a celebration, not a clearance rack. It keeps our brand value high while still giving customers incredible value. 2. Prioritize "Impact Over Headlines"

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I think a lot of people are scared to look at their numbers, but I'm here to tell you it is way less anxiety-inducing when you know the facts.