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Social media has become the primary conduit for a new generation to encounter Urdu literature.

The rise of vertical "Short-Form Videos" (SFVs) on platforms like TikTok and Instagram Reels has replaced traditional gatherings like the Mushaira (poetry symposium) with virtual interactions. Understanding Urdu Culture through Social Media Social media has become the primary conduit for

: While globalization threatens many languages, Urdu's digital presence in films, music, and social media is actively keeping the language "trendy" and alive for the diaspora. 2. Short-Form Video: The New Mushaira Urdu's digital presence in films