The album was recorded over three days in March 2021 at Peter Gabriel’s legendary .

While the title might suggest a commentary on the pressures of the modern music industry or social media, the actual "story" is much more literal and experimental.

: The duo was joined by honorary third member Max Luthert , who operated a "machine" consisting of modular synths, tape loops, and electronic effects.

The album unfolds like a sci-fi journey, moving through different phases of this human-machine interaction:

: Golding and Boyd would improvise melodies and rhythms, "feeding" these acoustic sounds directly into Luthert's electronics.