[dia] Л№€м±€н˜„мљ¤s(bchcs) "lo Ok" Music Video Review

: Critics have described the track as a zippy synth-funk song, noted for its "convincing self-flattery" and energetic production.

: The music video was directed by Youngeum Lee , with Jiyoo Seo and Dongjun serving as producers.

The music video for by the DIA sub-unit BCHCS (pronounced Bin-Chaen-Hyun-Seu-S ) was released on August 17, 2017 , as a pre-release promotional single for the group’s third mini-album, Love Generation . Music Video & Concept Overview : Critics have described the track as a

: While BCHCS released "LO OK," a second sub-unit, L.U.B (Lovely Unit B), released their own music video for the track "Darling My Sugar" just one day later on August 18, 2017.

Get a breakdown of each member's . Look for live performance stages of "LO OK." DIA (group) - Kpop Wiki Music Video & Concept Overview : While BCHCS

The "LO OK" music video serves as a showcase for the sub-unit members: Eunice , Huihyeon , Yebin , Chaeyeon , and Somyi .

Shortly after these promotions, members and Somyi departed temporarily to compete on the idol rebooting show The Unit . If you'd like, I can help you: Find lyrics and translations for the song. Shortly after these promotions, members and Somyi departed

The release of "LO OK" was part of a larger promotional strategy by to highlight DIA’s distinct internal teams.