The video, directed by , was the first project where Creed had complete creative control. It tells a story of personal catharsis through several key metaphors:
The story behind Creed 's music video for "My Sacrifice" is a deeply personal narrative of and internal struggle . The Story & Meaning Creed - My Sacrifice (Official Video)
A central scene features lead singer Scott Stapp in a rowboat. He reaches into the water to save a drowning man, only to realize the person he is rescuing is himself . Stapp has explained this represents pulling himself out of "dark periods," specifically his struggles with substance abuse and alcoholism . The video, directed by , was the first