: Plots whether a choice is informed/uninformed and independent/social.
: He distinguishes between "slavish" repetition (Tight Copying), which fails to innovate, and "Loose Copying," which allows for the error and variation necessary to create something better than the original. Copy, Copy, Copy: How to Do Smarter Marketing b...
: The book features examples from diverse fields including the British Olympic Cycling Team, Great Ormond Street Hospital, and pop culture icons like Elvis and Shakespeare to demonstrate that "copying to greatness" is a universal human trait. Availability and Pricing : Plots whether a choice is informed/uninformed and