On Zillow | Buying Leads

Users on Zillow are often actively looking to buy or sell.

You are often competing with multiple agents for the same zip code.

Buying leads on Zillow primarily occurs through the program, where real estate agents pay to appear on property listings in specific zip codes . When a user clicks "Request a Tour" or "Contact Agent" on a listing, that lead is routed to a Premier Agent rather than necessarily the listing agent. Core Lead Acquisition Models buying leads on zillow

Zillow uses specific metrics to determine which agents receive the highest-quality "connections":

Success is heavily dependent on responding almost instantly, as faster responses significantly increase conversion rates. Users on Zillow are often actively looking to buy or sell

Agents pay a monthly budget for a "share of voice" in specific zip codes. The cost varies significantly based on local competition and average home prices.

Allows new agents or brokerages to generate business without an established referral network. When a user clicks "Request a Tour" or

Agents often debate the ROI of buying leads versus investing in or community-based prospecting to build a long-term, referral-based business. realtor.com/">Realtor.com or Google Ads ?