Market Report: Buying Used Women's Rolex Watches (April 2026)

: Rolex implemented a 7–9% retail price increase on January 1, 2026. This has "raised the floor" for used prices, making pre-owned models increasingly attractive as the gap between new and used narrows.

: Absorbed the steepest retail increases (up to 15%) due to record-high gold prices, often leaving a disconnect where pre-owned gold models trade below new retail MSRP.

: Remains highly liquid with stable or slightly rising prices due to scarcity at authorized dealers.