Buy Squad File

: Pinduoduo became the second-most popular e-commerce platform in China by using "together, we get more" as a core mechanic.

: Group buying turns customers into active promoters who bring new users to the platform through their own social circles. buy squad

: Platforms like Pinduoduo allow users to invite their network into a "buy squad." Increasing the number of participants lowers the unit price for everyone in the group. : The lack of in-person social activities during

1. Introduction: Redefining the Digital Cart buy squad

: Retailers gain valuable data on social influence and group decision-making patterns.

: Shopping in a group reduces the "risk perception" of a purchase, making consumers more likely to complete a transaction when a friend affirms the decision.

: The lack of in-person social activities during lockdowns accelerated the adoption of virtual "co-watching" and "co-shopping" tools. 4. Global Case Studies