: Most BOGO deals apply to a second mattress of equal or lesser value . For example, buying a $799 queen mattress might get you a second queen or a smaller twin for "free".
Several retailers and brands are currently using BOGO or heavy bundling strategies: Buy One, Get One FREE! - Sleep Outfitters buy one get one free mattress
: A mattress may have an "original" price of $3,000 but a wholesale cost of only $500–$700, allowing the store to offer a "free" second unit while still making a profit. : Most BOGO deals apply to a second
"Buy One, Get One Free" (BOGO) mattress offers are high-impact marketing promotions typically used to clear inventory or bundle lower-cost items with major purchases. While they appear to offer massive savings, these deals often rely on inflated "original" prices to maintain retailer profit margins. How BOGO Mattress Deals Work - Sleep Outfitters : A mattress may have