Generally, Apple policy prevents using a gift card to buy another gift card.

Some users have successfully exchanged or used these cards at physical Apple Store locations to facilitate a switch, though this is subject to current store policy. Important Safety Note Apple Gift Card

Simply redeem the card in the App Store or Apple Music app . The funds are added to your Apple Account balance , which automatically covers apps, subscriptions, and iTunes media.

If you have the older physical-only card and want to use it for digital items:

Depending on which card you have, you can convert its value into usable credit for apps and music:

You can use an Apple Gift Card (the modern "all-in-one" card) to buy both physical products and digital content, including music and apps. However, if you specifically have an older, dedicated (usually a solid gray, white, silver, or gold color), you cannot directly use it to buy digital content or "iTunes" cards through standard online checkout. Key Limitations

You may call Apple at 1-800-MY-APPLE to request a balance transfer from the store card to an iTunes/App Store code.

All gift cards must be redeemed in the same country or region where they were purchased. How to Use Your Funds