While Apple previously offered free headphones with MacBook purchases during their annual "Back to School" promotion, recent years have shifted the primary gift to or Apple Store gift cards .
Based on recent trends and active 2026 regional offers, you can expect the following when purchasing a MacBook (Air or Pro): How to get Apple's Back to School deal 2026 - Macworld buy a macbook and get beats
: Already active as of January 2026 (ends March 11). Expected 2026 Promotional Offers While Apple previously offered free headphones with MacBook