: By requiring a purchase to get the free item, retailers increase their total sales volume and average basket size. 3. Common BOGO Variants in Clothing
The Psychology and Mechanics of "Buy One, Get One Free" Clothing Promotions buy 1 get 1 free clothes
: Shoppers often prefer a "free" second item over a 50% discount on two items, even when the math is identical. The word "free" triggers positive emotional responses and reduces the "pain of paying". : By requiring a purchase to get the