Baby boomers now account for the highest travel volume in the U.S., with an average annual spend of $7,700 on vacations and "adventure travel".
This group spends approximately $3,900 annually on family-centric entertainment (like cruises) and $2,200 on individual hobbies such as painting and cooking. Top Entertainment Trends for 2026 bigtits mature
The industry is moving toward "holistic wellness," focusing on physical, mental, and social health. Go to product viewer dialog for this item. Baby boomers now account for the highest travel
Mature adults are increasingly using streaming services, video calling, and online dating apps to stay connected. Educational tools like the My Digital Entertainment for Seniors guide are popular for helping seniors navigate movies, TV, and gaming on modern devices. Go to product viewer dialog for this item
Many are returning to school or joining community clubs for intellectual fulfillment, often choosing creative outlets like pottery, memoirs, and jewelry-making. Lifestyle and Wellness Shifts
The "mature" demographic is shifting from passive consumption to an active, purposeful lifestyle. This is reflected in significant spending and market growth:
Interactive console games (like Nintendo Switch or Wii) are standard in senior communities for "exergaming"—mixing physical movement with digital play.