Combining their social mission with premium, moisture-wicking wool. The Comfort Classics: Smartwool & Nordstrom

If your story is more about long-term comfort than extreme durability, Smartwool pioneered the use of merino wool to eliminate the "itch" factor. For pure luxury, the Nordstrom Butter Socks

A "second skin" fit that stays cool in the summer and warm in the winter. The Mission: Bombas