Focus on the : the more specific a character is, the more relatable they become.
Focus on and "the human touch" to build brand trust. Believability in Practice - Commoncog believability
: Feature a "meritocracy of ideas" where the weight of a person's opinion is tied to their proven track record rather than their seniority. Focus on the : the more specific a
: If talking to someone more believable than you, suppress the urge to debate and instead ask questions to understand their process. 3. The Digital/Brand Feature (Marketing & Design) believability
: Highlight that believable characters need personality flaws—not just physical limitations—to feel human.