: Both devices typically must be from the same brand (e.g., two iPhones or two Samsung Galaxies). Strategic Evolution: BOGO vs. Trade-In
: Instead of needing two new lines, customers can often get a new flagship (like the iPhone 17 Pro ) for $0 per month with an eligible trade-in, even if the trade-in device is older or damaged. at&t buy one get one free deal
: While BOGO deals were powerful tools for adding new lines (acquisition), trade-ins allow AT&T to lock existing customers into new 36-month cycles (retention). Consumer Considerations & Pitfalls : Both devices typically must be from the same brand (e
: Customers must purchase both devices on a 0% APR installment agreement, typically lasting 36 months . : While BOGO deals were powerful tools for
: Customers must pay the full monthly installment for the first few months until credits kick in; catch-up credits are then applied to the account.
: Each device typically incurs a $30–$45 activation or upgrade fee .
Critics often label these deals as a "liquidity trap" due to the 36-month commitment.