Airship planned to extend these payment and commerce features beyond SMS to other channels like push notifications and email.
Integrating ReplyBuy allowed Airship to offer several "turnkey" mobile commerce solutions: Airship acquires SMS commerce company ReplyBuy
The acquisition marked Airship’s official expansion beyond traditional customer engagement into . By absorbing ReplyBuy’s technology, Airship enabled its clients to conduct full end-to-end transactions—including payments—entirely within an SMS chat thread. Key Details of the Deal Airship planned to extend these payment and commerce